Bridging Product and Marketing to Build Better AI Products with Yariv Adan
About this episode
The episode discusses the collaboration between product and marketing teams in AI companies to enhance product development and market success.
In the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create. In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Partner of Ellipsis, to explore how product and marketing teams can work together to turn technical innovation into market-winning clarity. Before founding Ellipsis, Yariv spent more than 15 years at Google, where he led product for Google Assistant and helped shape the evolution of conversational AI. His experience gives him a rare perspective on how to connect product innovation, storytelling, and customer understanding — three pillars that define the success of every growth-stage AI company. 💬 What the Episode Is About Josh and Yariv unpack what it takes to build alignment between product and marketing when you’re scaling an AI company. They explore: ✅ How product and marketing can co-own the customer narrative from roadmap to launch✅ Ways to balance technical depth with market resonance…
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