Marketing Pack Leaders

AI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers, product marketers, and event leaders, AI offers speed and efficiency like never before. But here’s the truth: no matter how good AI gets, there are things it cannot replace. In this episode of Porter’s Product Marketing Podcast, we’re joined by Mark Ferrone, an Event Marketing Leader and Content Strategist at Google Cloud. Mark has built his career helping enterprise customers understand and adopt cutting-edge AI, data, and cloud technologies. With deep experience in messaging, positioning, and go-to-market strategy, he specializes in translating complex technical capabilities into stories that resonate with customers, partners, and global audiences. Together, we explore what AI can do to help speakers prepare—and what only humans can bring to the stage. 🎯 In this episode, you’ll learn: How AI tools can accelerate research, ideation, and early drafting for talks Why the discovery session—that first human conversation—remains the single most important moment in story development The role of personal anecdotes and lived experience in connecting with audiences, especially when the subject is technical or complex Why practice and rehearsal with human coaching are irreplaceable for refining delivery, building confidence, and shaping emotional connection The importance of speaker coaches in polishing delivery and bringing out authenticity How production teams elevate a speaker’s impact—and why trusting them makes you part of a show, not just a presentation 🚀 Why this episode is worth your time: AI can draft words. It can suggest slides. It can mimic tone. But it cannot replicate human connection—the subtle humor, the lived experience, the story that makes an audience lean in and say, “I see myself in this.” Mark shares practical wisdom from years of preparing executives and technical leaders for high-stakes events. His insights will help you: Use AI effectively without losing your authentic voice Build stronger narratives by weaving in personal stories Gain confidence through rehearsal and coaching Collaborate more effectively with event production teams Deliver talks that inspire, educate, and connect This isn’t a conversation about replacing speakers with AI—it’s about empowering speakers with AI, while doubling down on the uniquely human elements that make presentations memorable. 🧠 Who this episode is for: Product marketers preparing executives or customers for speaking engagements Event marketers shaping content for keynotes, panels, and breakout sessions Founders and leaders who want to connect authentically with their audience Speakers looking for ways to blend AI efficiency with human impact Anyone navigating the balance between technology and storytelling 🎧 Porter’s Product Marketing Podcast brings you deep-dive conversations with product marketing leaders, storytellers, and strategists—sharing what works (and what doesn’t) when it comes to launches, positioning, messaging, and influence. 📰 Want more frameworks and insights delivered to your inbox? Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com 💬 If you’ve ever wondered how to use AI without losing the magic of human connection, this episode is for you. Listen, take notes, and bring these lessons into your next talk.

Every product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy that looks fine on paper but falls flat with customers. In this episode of Porter’s Product Marketing Podcast, we tackle the critical question: How do you ground your messaging in research that actually resonates? To answer it, I’m joined by Chris Silvestri, founder of Conversion Alchemy, where he helps SaaS and eCommerce companies turn more visitors into customers through strategic copywriting and UX-focused messaging. Chris has a background in software engineering and a passion for psychology, which he combines to create messaging that’s both technically precise and emotionally compelling. Beyond his client work, Chris is also a prolific writer and trainer, teaching teams how to think and write with clarity, empathy, and impact. If you’ve ever struggled to translate customer insights into sharp positioning or wondered why your value proposition isn’t sticking, this episode is for you. 🎯 In this episode, we cover: Where to start when conducting research for product messaging The methods that uncover real customer insights—not just surface-level validation How to translate raw research into copy that clicks with buyers and internal stakeholders The most common mistakes PMMs make in research and how to avoid them Why customer language is often the best raw material for messaging 🚀 Why this episode is worth your time: Research for messaging is often overlooked or rushed. Teams are under pressure to launch quickly, so they write first and test later. But Chris shows how flipping that process—research first, message second—creates copy and positioning that truly lands. He breaks down not only the “how” of research (interviews, surveys, win/loss analysis, and beyond), but also the “so what”—how to actually use those insights to shape value propositions, positioning statements, and campaign messaging. You’ll walk away from this episode with practical frameworks and a clearer sense of how to make your messaging customer-backed, not marketer-invented. And you’ll hear examples of where product marketers often stumble—like confirmation bias or talking to the wrong personas—and how to avoid those traps. In a noisy market, the companies that win aren’t always the ones with the best product. They’re the ones with the sharpest story, rooted in real customer truth. Chris shows you how to get there. 🧠 Who this episode is for: PMMs looking to sharpen their positioning and messaging Marketers who want to add more rigor to their copywriting process GTM leaders trying to align teams around research-backed narratives Founders and early-stage teams searching for their first resonant value proposition Anyone tired of messaging that looks good in a deck but doesn’t move customers 🎧 Porter’s Product Marketing Podcast brings you conversations with some of the sharpest product marketing minds—from launch specialists to storytellers, strategists, and customer experts. Each episode is packed with tactical insights you can apply immediately. 📰 Want more frameworks and insights like this delivered straight to your inbox?Subscribe to Porter’s PMM Posts → https://porterspmmposts.substack.com 💬 If you find this episode valuable, share it with your team—or with a PMM friend who’s ready to take their messaging from guesswork to grounded.

Product marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are strong, your influence grows—and so does your impact. In this episode of Porter’s Product Marketing Podcast, we’re joined by Tamara Grominsky, the Founder of PMM Camp and a product marketing leader with a rich background that includes leadership roles at Kajabi and Unbounce. With a master’s degree from Simon Fraser University and a bachelor’s from York University, Tamara has built her career around strategic storytelling, thoughtful influence, and one of the most undervalued superpowers in marketing: relationship management. This conversation is a must-listen for anyone who’s ever felt like product marketing is stuck between teams—and is ready to turn that in-between space into a position of leadership. In this episode, you’ll learn: How to build and nurture strategic relationships as a PMM What it takes to earn trust—not just visibility—across cross-functional teams Why influence inside a company often matters more than authority How external networking can grow your career, your skill set, and your confidence Tactics for staying top-of-mind and valuable across your internal and external networks How to manage and maintain authentic connections, even at scale Why this episode is worth your time: You can be the most strategic, technically skilled, and creative product marketer in the room—but if you can’t build trust and navigate relationships, your best work may never see the light of day. Tamara shares real, practical insight on how to become a connector inside your organization: someone who brings teams together, communicates with empathy, and influences decisions early—before the positioning doc is even drafted. She also talks about how to expand your influence beyond your current role—by investing in meaningful industry relationships, sharing your thinking publicly, and finding your voice through networking that doesn’t feel transactional. If you’re looking to have more strategic impact, get invited to the right conversations, and build a PMM career that opens doors—not just decks—this episode is packed with tools and mindset shifts to help you grow. Who this episode is for: PMMs looking to strengthen their internal influence and collaboration Product marketers struggling to gain traction with sales, product, or execs Marketing leaders coaching junior team members on stakeholder management Early-career PMMs looking to grow their external presence and industry network Anyone who wants to lead through trust, not titles 🎧 Enjoy this episode? Subscribe to Porter’s Product Marketing Podcast for more conversations with the most thoughtful minds in product marketing—covering everything from storytelling and launches to cross-functional leadership and career growth. 📰 Want more frameworks, insight, and inspiration—straight to your inbox? Subscribe to Porter’s PMM Posts, a free newsletter for B2B product marketers. Each edition includes tactical guidance, sharp positioning ideas, and real-world stories from the field. 👉 https://porterspmmposts.substack.com 💬 Found value in this episode? Share it with a teammate, mentor, or PMM friend—and help us spread the relationship-first approach to marketing leadership.

The best product marketing doesn’t stop at launch—it lives in the hands of your happiest (and sometimes loudest) customers. That’s why the relationship between product marketing and customer marketing is so critical—but also so often underdeveloped. In this episode of Porter’s Product Marketing Podcast, we’re joined by Andrew, the Customer Marketing Lead at Google. With a background that includes roles at Oracle and Trifacta, plus an MBA from Boston University and a bachelor’s from Assumption University, Andrew brings a rare blend of strategic product thinking and hands-on customer advocacy. He’s sat at the intersection of customer feedback, product launches, reference programs, and retention campaigns—and in this episode, he breaks down exactly how product marketers and customer marketers can work together to create a flywheel of trust, proof, and impact. Whether you’re trying to gather stronger customer quotes, create better case studies, or just improve alignment with the customer marketing team down the hall, this episode delivers practical, tested advice. In this episode, we cover: How product marketing and customer marketing differ—and where they overlap Why alignment between the two functions can supercharge GTM and post-sale strategies The most effective ways PMMs can collaborate with customer marketers during and after launches How to leverage customer advocacy to refine messaging, build credibility, and fuel demand Best practices for turning customer stories into high-impact content How to set up shared KPIs and communication rhythms that create long-term alignment Real examples from Andrew’s work at Google and Oracle that show what great collaboration looks like Why this episode is worth your time: Too often, customer marketing gets left out of the strategic GTM conversation until the last mile—just in time to ask for a quote or rush a case study. But in reality, it should be baked into your product marketing engine from day one. This episode will help you reframe customer marketing not as a downstream content factory, but as a strategic partner that strengthens your messaging, powers your launches, and builds long-term credibility with your market. If you’ve ever struggled to get references for a launch, had sales ask for “just one more proof point,” or felt like you’re not tapping into your happiest customers enough—this one’s for you. You’ll also hear Andrew’s answers to our rapid-fire round, including: His favorite marketing tool The most underrated skill in product marketing The biggest mistake to avoid One thing he wishes he knew when he started And his favorite podcast Who should listen: PMMs looking to improve how they partner with customer marketing Customer marketers seeking better alignment with product teams GTM leaders who want more consistent post-launch momentum Anyone responsible for customer advocacy, reference programs, or proof-point content Product marketers launching in new verticals or customer segments 🎧 Enjoying the show? Subscribe to Porter’s Product Marketing Podcast for conversations with the most thoughtful minds in PMM—from SaaS to storytelling to strategic alignment. 📰 Want even more insights like this in your inbox? Subscribe to Porter’s PMM Posts, the free newsletter for modern B2B product marketers. Every issue includes frameworks, narrative strategies, and actionable thinking you can use right away. 👉 https://porterspmmposts.substack.com 💬 Know someone in PMM or customer marketing who’d find this episode helpful? Send it their way. Better collaboration starts with better conversation.

In a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks. In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. With a career rooted in enterprise tech and an eye for nuance, Jodi breaks down how storytelling can elevate your positioning, sharpen your GTM strategy, and build emotional credibility with buyers. Whether you're launching a new feature or building an enterprise narrative from scratch, Jodi’s framework will help you make your product unforgettable. In this episode, you’ll learn: What storytelling really means in a B2B SaaS context—and why it’s not just a buzzword The key differences between storytelling in B2B vs. B2C (and how to adapt your approach) How to translate customer pain points into powerful, solution-driven narratives Real-world techniques for using storytelling to strengthen positioning and cross-functional alignment How to measure the effectiveness of your story—beyond vanity metrics What makes a story resonate with both decision-makers and technical users How to get buy-in for narrative-led marketing in orgs that are more numbers-first Why it’s worth your time:Great product marketing isn’t about shouting louder. It’s about telling the right story to the right person at the right time. In a field where attention is limited and trust is earned, narrative clarity can be your biggest competitive edge. Jodi doesn’t just talk theory—she gives you practical strategies, frameworks, and examples you can use today. Whether you're an individual contributor shaping messaging for a launch or a PMM leader building a team-wide narrative strategy, this episode delivers the insight (and inspiration) you need to level up. Also in this episode:We close with our signature rapid-fire round, where Jodi shares: Her favorite marketing tool The most underrated skill in product marketing The biggest mistake to avoid One thing she wishes she knew when she started Her go-to podcast for learning and inspiration Who should listen: B2B product marketers looking to sharpen their messaging and storytelling skills GTM leaders building narrative alignment across product, sales, and marketing Early-stage startup PMMs trying to define their voice in a crowded market Anyone who’s ever said, “Our product is great—but people don’t seem to get it” 🎧 Like this episode? Subscribe to Porter’s Product Marketing Podcast for conversations with top PMMs, GTM experts, and storytellers in tech. 📰 Want more insight like this in your inbox?Subscribe to Porter’s PMM Posts — Josh’s free newsletter packed with frameworks, deep dives, and curated thinking for B2B product marketers:👉 https://porterspmmposts.substack.com 💬 Know someone who'd love this episode? Share it, tag us, and keep the storytelling going.

Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.