Bridging Product Marketing and Sales Engineering with Todd Lewis

About this episode

This episode explores the essential partnership between Product Marketing and Sales Engineering in the AI and enterprise software space.

In the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster. In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and HackerRank, and a graduate of the United States Naval Academy. Todd has built his career helping customers connect the technical depth of AI products with the real-world outcomes they enable — a skill that lies right at the intersection of storytelling and engineering. Together, they unpack what it takes for Product Marketers and Sales Engineers to build mutual trust, share insights, and create customer engagement strategies that win. You’ll learn: ✅ Why the Sales Engineer–PMM relationship is often underdeveloped — and how to fix it.✅ How Product Marketing can better enable SEs to tell the right story at the right time.✅ The role of technical storytelling in bridging the gap between…

People in this episode

Host: Josh Porter

Guest: Todd Lewis

Topics covered

• Product Marketing
• Sales Engineering
• AI and enterprise software
• Customer engagement strategies
• Technical storytelling
• Collaboration in sales

Keywords

• Product Marketing
• Sales Engineering
• AI products
• customer engagement
• technical storytelling
• sales cycles
• collaboration

Mentioned in this episode

Organizations: Kore AI, LivePerson, HackerRank

Places: United States Naval Academy

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