About this episode

Josh Porter and Mike Montague discuss how growth-stage AI companies can leverage content marketing and thought leadership to build authority and trust in the market.

Every growth-stage AI company wants to become the category leader. But very few ask the question: How do you earn the market’s trust before you ever ask for a sale? In today’s AI landscape, buyers are overwhelmed with content, product announcements, and bold claims. The companies that stand out aren’t necessarily the ones with the most features or the biggest marketing budgets. They’re the ones that consistently educate, provide value, and establish themselves as trusted authorities. In this episode of Marketing Pack Leaders, host Josh Porter, founder of Thunderwolf Consulting, sits down with Mike Montague, co-founder of Avenue9, bestselling author, and former Global Head of Content at Sandler Training, to explore how AI scale-ups can use content marketing and thought leadership to accelerate growth. Mike has spent his career helping organizations align marketing and sales around customer-first messaging that drives measurable business results. His perspective goes beyond content creation to focus on something much more strategic: building authority that influences buying decisions long before prospects enter the sales funnel. This conversation is packed with practical advice for…

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