Breaking the Mold: How Zechariah Thomas Is Disrupting the Hockey Stick Industry with Swift Hockey

About this episode

Zechariah Thomas discusses his journey in disrupting the hockey stick market with Swift Hockey.

What does it take to disrupt a $500 hockey stick market dominated by global giants? At just 22 years old, Zechariah Thomas is rewriting the rules with Swift Hockey—an elite stick brand that's affordable, player-first, and unapologetically bold. In this episode, Zechariah shares how he turned a personal frustration into a fast-growing startup, his roots in drop shipping, and what it takes to stand out against CCM, Bauer, and Reebok. From starting at 12 -years-old by re-selling products purchased at the Dollar Store hats to being featured on Dragon’s Den, his journey is a masterclass in speed, resilience, and scrappy entrepreneurship.

People in this episode

Host: Mark Evans

Guest: Zechariah Thomas

Topics covered

• entrepreneurship
• hockey industry
• disruption
• startups
• affordable products
• personal journey

Keywords

• hockey sticks
• startup
• disruption
• affordable sports equipment
• entrepreneurial journey

Mentioned in this episode

Organizations: Swift Hockey, CCM, Bauer, Reebok, Dragon’s Den

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