About this episode

The episode discusses the advantages of working with friends in a business context, drawing from the founders' experiences at MarsBased.

There is a recurring piece of advice in the startup world that says you should never mix friendship with business. However, after 12 years of profitability and organic growth at MarsBased, reality has taught us that working with friends is not only possible but can be a competitive advantage if expectations are managed from day zero. In this episode of Building MarsBased, I open up the black box of our founding story to explain how Xavi, Jordi, and I went from being classmates to co-founders...

People in this episode

Host: MarsBased

Topics covered

• friendship in business
• startup advice
• founding story
• entrepreneurship
• team dynamics

Keywords

• friendship
• business
• startup
• entrepreneurship
• founders
• MarsBased
• teamwork

Mentioned in this episode

Organizations: MarsBased

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• Agency Q&A: Recruiting "Champions" and optimizing for answer engines (AEO) Building MarsBased #6 · February 17, 2026 · 33 min
• Scaling a remote team: Lessons on trust, productivity, and firing | Building MarsBased #5 · January 27, 2026 · 40 min

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