What’s the question every board asks that most marketers aren’t ready for?

About this episode

Ruth Zive discusses how voice-first technology impacts brand measurement and the challenges marketers face in proving ROI.

Board members demand ROI proof that most CMOs can't deliver. Ruth Zive, Chief Marketing Officer at Voices, explains how voice-first technology changes brand measurement fundamentals. She outlines performance-grade voice AI implementation across customer touchpoints and reveals why traditional marketing metrics fail in conversational AI environments. Ruth details specific frameworks for measuring brand impact when customers interact through voice rather than visual channels. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Ruth Zive

Topics covered

• ROI
• voice-first technology
• brand measurement
• conversational AI
• marketing metrics

Keywords

• ROI proof
• CMOs
• voice AI
• customer touchpoints
• traditional marketing metrics

Mentioned in this episode

Organizations: Voices

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