MarTech Podcast ™ // Marketing + Technology = Business Growth

Marketing teams obsess over vanity metrics instead of customer happiness. Amanda Cole, CMO of Bloomreach, explains why effective marketing strategy mirrors baking perfect cookies. She outlines how AI-powered personalization platforms unify customer and product data for real-time individualized experiences. Cole also discusses moving beyond "AI marketing" buzzwords to focus on embedded intelligence that drives actual business outcomes.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can strategically deploy artificial intelligence across complex customer acquisition and engagement programs. He outlines Adobe's three-pillar framework for AI adoption: experience delivery optimization, advanced measurement analytics, and foundational tool development. Brown also explains why forward-looking AI projections often fail and how marketing leaders should focus on proven AI applications like summarization and synthesis rather than predictive capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams are overusing AI for forward-looking projections. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, explains why AI excels at summarization but struggles with predictive accuracy. Brown outlines Adobe's three-pillar AI framework: delivering enhanced customer experiences through optimized content and advertising, implementing advanced measurement systems for campaign performance, and building foundational marketing automation tools that accelerate customer acquisition without relying on unreliable forecasting capabilities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise marketing teams struggle with AI implementation at scale. Patrick Brown, Vice President of Growth Marketing & Insights at Adobe, shares how global organizations can practically deploy artificial intelligence across customer acquisition and engagement functions. He explains why AI excels at summarization and synthesis but requires human judgment for forward-looking projections, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discusses strategic post promotion to first-party audiences, balancing organic reach with paid amplification, and why frequency caps matter more than promotional tags when building executive credibility.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

LinkedIn's algorithm penalizes posts with external links, limiting organic reach. Adam Rich, CEO of Known For and founder of Thrillist, discusses strategies for maximizing professional network activation on the platform. He covers the trade-offs between boosting posts versus relying on organic reach, optimal frequency caps for promoted content, and targeting first-party audiences to amplify executive thought leadership without appearing overly promotional.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

LinkedIn authority increasingly belongs to executives, not brands. Adam Rich, CEO of Known For and founder of Thrillist, explains how professional networks drive B2B marketing success. Rich discusses using expert-in-the-loop AI systems to scale executive content creation and strategic approaches to LinkedIn paid promotion that maintain authenticity while expanding reach to first-party audiences.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI disruption spans three critical layers that marketers must address simultaneously. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how artificial intelligence is fundamentally reshaping marketing technology, buyer behavior, and organizational operations. The conversation covers building contextual intelligence engines beneath existing SaaS platforms, implementing agentic governance systems for enterprise AI deployment, and developing discovery architecture that cuts through AI-powered content curation filters.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital communications between brands and customers, discusses why 95% of AI implementations fail by focusing on technology instead of business strategy, and outlines how marketers can build governance systems for agentic outputs while maintaining control of their data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI disruption is rewriting marketing's fundamental rules. Isaac Ferreira, VP of AI Growth Systems at Shift Paradigm, explains how intelligence is being pulled out of traditional SaaS platforms into contextual engines that sit below your entire tech stack. He breaks down the "curation effect" where AI agents now filter all digital marketing channels, forcing marketers to rethink discovery through pattern-matched content placement and non-intermediated channels like direct mail and billboards.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.