The Competitive Advantage Your Competitors Don't Know They Need
About this episode
This episode discusses the importance of having a survival strategy for businesses to respond to unexpected disruptions.
Send us Fan Mail Every founder has a growth strategy. Far fewer have a survival strategy. The truth is that businesses rarely fail because they lack great products or loyal customers. They fail because a disruption arrives before they are prepared to respond. Cyber attacks, supplier failures, tariffs, AI disruption, economic uncertainty, key employees leaving, technology outages, and unexpected crises all have one thing in common, they steal time. In this episode of **Mastering Risk**, Dr....
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