Adidas Hats & Spiritual Musings: A Chat with a Marketing CEO

Adidas Hats & Spiritual Musings: A Chat with a Marketing CEO

From Masters in Marketing Agency by DevNoodle

November 12, 2025 · 44 min · Episode 105

About this episode

A conversation with Mike Falkow about his unique approach to marketing influenced by his life experiences.

Join us in a dynamic conversation with Mike Falkow, CEO of Meritus Media, where his vibrant life experiences from sports to spirituality inform his unique approach to marketing and personal philosophy. Expect tales of surfing, creative marathons, and branding brilliance in an episode that oscillates between profound insights and delightful details. Here are a few of the topics we’ll discuss on this episode of Masters in Marketing Agency Podcast. Getting deep on branding Personal journeys and business The influence of Peaky Blinders Mike Falkow’s creative process The problem with old agency models Resources: Meritus Media DevNoodle Connect with Mike Falkow: LinkedIn Connect with our hosts: Josh Hoffman - LinkedIn Alex Garashchenko - LinkedIn Quotables: 19:06 - I hate being bored. I mean, if you really want to abstract it all the way down, that's it for me. Like I was having a conversation with my sister yesterday actually, and she was like, it's good that you're doing things and blah, blah, blah. And I'm like, you know, I despise the idea of being unproductive. It really bothers me. And so, I, wherever that comes from for me, who knows, I think it's not even worth analyzing all…

People in this episode

Hosts: Josh Hoffman, Alex Garashchenko

Guest: Mike Falkow

Topics covered

  • branding
  • personal journeys
  • business
  • creative process
  • agency models
  • spirituality

Keywords

  • marketing
  • branding
  • spirituality
  • business
  • creativity
  • Peaky Blinders
  • agency models

Mentioned in this episode

Organizations: Meritus Media, DevNoodle

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