Ep 266 Building an Intentional Marketing Strategy With Storytelling with Kaytee Fisher

Ep 266 Building an Intentional Marketing Strategy With Storytelling with Kaytee Fisher

From Masters in Travel by Whitney Shindelar and Brianna Glenn

March 24, 2026 · 35 min · Episode 266

About this episode

Whitney and Kaytee discuss how to intentionally market travel businesses through storytelling and practical strategies.

In this episode, Whitney sits down with email marketing strategist Kaytee Fisher to unpack what it actually takes to shift your travel business toward the trips you want to book more of. From increasing safari inquiries to pivoting into new destinations or trip types, this conversation breaks down the gap between intention and execution. Kaytee shares why consistent marketing matters even when your book of business feels full, and how storytelling plays a critical role in guiding your audience toward new offers. They explore practical strategies like content series, segmentation, and newsletter planning to help travel advisors market more intentionally without overwhelming their audience. If you’ve ever wondered how to move the needle in a specific direction without starting from scratch, this episode gives you a clear and actionable path forward. It’s a grounded, honest look at what it really takes to evolve your marketing as your travel business grows. Join Kaytee's FAM Marketing Playbook workshop on May 6, 2026 h ttps://moxieandfourth.myflodesk.com/fam-workshop

People in this episode

Hosts: Whitney Shindelar, Brianna Glenn

Guest: Kaytee Fisher

Topics covered

  • marketing strategy
  • storytelling
  • travel business
  • email marketing
  • content planning

Keywords

  • travel marketing
  • email strategy
  • storytelling
  • content series
  • travel advisors

Mentioned in this episode

Organizations: FAM Marketing Playbook

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