Close $20K Jobs Without Being Pushy

Close $20K Jobs Without Being Pushy

June 16, 2026 · 24 min

About this episode

In this episode, Adam Sylvester discusses strategies for closing $20K jobs with guests Anatoly Nasarov and Kevin Cook.

Does quoting big-ticket jobs leave you feeling nervous? In this episode of Masters of Home Service, host Adam Sylvester sits down with Anatoly Nasarov, owner of N&P Cleaners, and Kevin Cook, founder of The Dirty Work Sales System, to uncover the secrets to closing $20K jobs without feeling pushy or uncomfortable. Discover the mindset shifts, practical sales techniques, and instant confidence boosters that will help you win larger jobs and grow your business sustainably. Show Notes: [00:59] Common mistakes when quoting big jobs[02:23] The importance of speed to close jobs quickly[03:20] How do you pre-qualify customers effectively?[04:36] Addressing price objections with direct questions[06:26] Should you present estimates to both spouses?[08:55] Selling outcomes versus technical details[10:14] Why detailed estimates help with negotiations[11:51] Knowing your pricing builds confidence[14:07] How confidently saying "no" can win sales[15:36] Prevent objections by pre-addressing concerns[17:25] Navigating "I need to think about it" objections[18:56] Balancing assertiveness without being pushy[20:13] The power of silence after presenting your offer New to Jobber? Masters of Home…

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