How Coach scaled from a single store into a global icon
About this episode
Lew Frankfort discusses how he transformed Coach from a small handbag maker into a global brand worth over 20 billion dollars.
When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. Frankfort reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic”. Lew’s memoir is Bag Man. Find it at: https://lewfrankfort.com/ Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
More episodes of Masters of Scale
- The future of EVs, with Rivian’s RJ Scaringe
- World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden
- Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson
- Rohan Oza: The playbook for building billion-dollar consumer brands
- The race no one can win: AI’s anti-human crisis, with Aza Raskin
- How to get better at money, with Carrie Joy Grimes
Explore listener stats, chart rankings, contacts and more on the Masters of Scale podcast page.