Masters of Scale
by WaitWhat
Is this your podcast?WaitWhat is an independent podcast creator known for producing engaging and insightful content across various formats. With a focus on storytelling and expert interviews, they have established a reputation for delivering high-quality audio …
Insights from recent episode analysis
Audience Interest
- business growth strategies
- entrepreneurship insights
Podcast Focus
- interviews with business leaders
- strategies for scaling businesses
Publishing Consistency
- weekly episodes
- active for nine years
Platform Reach
- available on major podcast platforms
- potentially broad audience
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 45 chart positions in 45 markets.
By chart position
- 🇨🇦CA · Management#9300K to 1M
- 🇬🇧GB · Management#13300K to 1M
- 🇦🇺AU · Management#23100K to 300K
- 🇩🇪DE · Management#25100K to 300K
- 🇺🇸US · Management#29100K to 300K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
791K to 2.5M🎙 Daily cadence·734 episodes·Last published 6d ago - Monthly Reach
Unique listeners across all episodes (30 days)
2.6M to 8.2M🇨🇦12%🇬🇧12%🇰🇷10%+42 more - Active Followers
Loyal subscribers who consistently listen
1.4M to 4.5M155K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 45 epsHosts
Recent guests
Recent episodes
NFL Kickoff: the science gets more damning, but the money keeps growing
Sep 8, 2026
25m 02s
Angela Duckworth on why grit isn’t enough
Sep 3, 2026
34m 30s
When AI agents do your shopping, everything changes, with Shopify’s Jess Hertz
Sep 1, 2026
29m 52s
Pioneers of AI: Designing AI for people and the planet, with Aza Raskin
Aug 29, 2026
44m 34s
Ford's Jim Farley on beating China, and the storm nobody sees coming
Aug 25, 2026
28m 23s
Social Links & Contact
Official channels & resources
Official Website
Login
RSS Feed
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 9/8/26 | NFL business growthfranchise valuations+5 | Michele Steele | NFLRapid Response | Chicago | NFLsports business+6 | — | 25m 02s | ||
| 9/3/26 | gritpsychology+3 | Angela Duckworth | Simon & SchusterGrit+1 | — | Angela Duckworthgrit+5 | — | 34m 30s | ||
| 9/1/26 | AI in e-commerceagentic shopping+4 | Jess Hertz | ShopifyRapid Response | — | AIe-commerce+5 | — | 29m 52s | ||
| 8/29/26 | AI developmenthuman-centered technology+3 | Aza Raskin | Center for Humane TechnologyEarth Species Project+1 | — | AIhuman experience+5 | — | 44m 34s | ||
| 8/25/26 | auto industryglobal business+5 | Jim Farley | Ford Motor Company | Strait of HormuzChina | FordJim Farley+5 | — | 28m 23s | ||
| 8/20/26 | bookstore turnaroundAI in publishing+4 | James Daunt | Barnes & NobleWaterstones+1 | — | Barnes & NobleWaterstones+5 | — | 32m 54s | ||
| 8/18/26 | AIworkforce+4 | Hayden Brown | UpworkRapid Response | — | AIworkforce+7 | — | 30m 03s | ||
| 8/15/26 | AI trustemotional connection+3 | Charles Duhigg | The Power of HabitSupercommunicators: How to Unlock the Secret Language of Connection | — | AItrust+5 | — | 39m 19s | ||
| 8/13/26 | corporate leadershipmedia innovation+3 | Tom Freston | MTVViacom+2 | — | MTVTom Freston+5 | — | 31m 35s | ||
| 7/21/26 | American economyair travel+4 | Ed Bastian | Delta | Strait of Hormuz | DeltaEd Bastian+5 | — | 28m 22s | ||
| 7/16/26 | relationships at workrelational intelligence+3 | Esther Perel | Where Should We Begin?Masters of Scale+1 | — | Esther Perelwork relationships+3 | — | 33m 54s | ||
| 7/14/26 | business transformationAI integration+4 | Cameron Adams | AI toolsCanva+2 | — | CanvaCameron Adams+5 | — | 23m 35s | ||
| 7/11/26 | AIagriculture+3 | Jahmy Hindman | John Deere | — | John DeereAI+6 | — | 36m 31s | ||
| 7/9/26 | entrepreneurshipstorytelling+3 | Marcus Samuelsson | Hav & MarRed Rooster | — | entrepreneurial skillsrestaurant success+3 | — | 35m 41s | ||
| 7/7/26 | brand strategypop culture+3 | Richard Dickson | GapMattel+1 | — | GapRichard Dickson+4 | — | 26m 50s | ||
| 7/2/26 | product developmentmobile gaming+3 | Mark Pincus | ZyngaLife at the Speed of Play | — | Mark PincusReid Hoffman+5 | — | 30m 18s | ||
| 6/30/26 | advertisingCannes Lions+4 | Dara Treseder | AutodeskNike+2 | — | Cannes Lionsadvertising+6 | — | 31m 28s | ||
| 6/27/26 | AI investingIPO+4 | Reid Hoffman | AnthropicOpenAI+4 | — | AIIPO+5 | — | 35m 42s | ||
| 6/25/26 | two-sided marketplacecaregiving+3 | Brad Wilson | Care.com | — | Care.commarketplace+3 | — | 31m 51s | ||
| 6/11/26 | electric vehiclesbusiness strategy+3 | RJ Scaringe | R2Rivian Automotive | — | Rivianelectric vehicles+5 | Atlassian | 40m 41s | ||
| 6/9/26 | World Cupsports journalism+4 | Sam Borden | ESPN | USAIran+2 | World CupSam Borden+6 | — | 32m 06s | ||
| 6/6/26 | media resilienceownership structure+3 | Anna Bateson | The GuardianGuardian Media Group+2 | — | The Guardianmedia collapse+5 | — | 30m 43s | ||
| 6/4/26 | brand buildingconsumer brands+3 | Rohan Oza | vitaminwaterPoppi | — | Rohan Ozabrand building+5 | — | 28m 13s | ||
| 6/2/26 | AI ethicstechnology+4 | Aza Raskin | Center for Humane TechnologyBig Tech | China | AIhumane technology+5 | — | 39m 27s | ||
| 5/28/26 | money managementnonprofit+3 | Carrie Joy Grimes | WorkMoneyThe Joy of Money | — | moneymath+5 | — | 30m 55s |
Showing 25 of 25
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
WaitWhat is an independent podcast creator known for producing engaging and insightful content across various formats. With a focus on storytelling and expert interviews, they have established a reputation for delivering high-quality audio experiences that resonate with audiences. Masters of Scale stands out by featuring candid conversations with iconic business leaders, including founders and CEOs, who share their lessons and strategies for scaling innovative companies. The podcast covers a wide range of topics, from the challenges of early-stage development to the intricacies of global brand expansion, all woven into a narrative that makes complex business concepts accessible. The show attracts a diverse audience, primarily entrepreneurs, business professionals, and anyone interested in innovation and growth. Listeners gain valuable insights from industry luminaries, empowering them with knowledge to advance their own ventures and understand the dynamics of successful scaling.
By the numbers
- Total followers: 155K
- Total plays: 5.1M
Platforms
YouTube
- Subscribers: 155K
- Views: 5.1M
- Videos: 821
Audience
adults
Key insights
What the show covers
- interviews with business leaders
- strategies for scaling businesses
- challenges of entrepreneurship
- real-world success stories
Audience interests
- business growth strategies
- entrepreneurship insights
- leadership lessons
- innovation in companies
Platform reach
- available on major podcast platforms
- potentially broad audience
- no specific platforms detected
- unknown total followers
Publishing consistency
- weekly episodes
- active for nine years
- consistent release schedule
- reliable content delivery
Chart history for Masters of Scale
Peaked at #2 in South Korea, top 10 in 10 of 50 tracked markets, currently #2 in South Korea.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| South Korea | — | #2 | #2 | — |
| South Africa | — | #4 | #4 | — |
| PL | — | #5 | #5 | — |
| CZ | — | #5 | #5 | — |
| AE | — | #5 | #5 | — |
| India | — | #7 | #7 | — |
| GR | — | #8 | #8 | — |
| Canada | — | #9 | #9 | — |
| PH | — | #9 | #9 | — |
| TW | — | #10 | #10 | — |
| France | — | #11 | #11 | — |
| Spain | — | #11 | #11 | — |
| Brazil | — | #12 | #12 | — |
| NG | — | #12 | #12 | — |
| United Kingdom | — | #13 | #13 | — |
| RO | — | #13 | #13 | — |
| HK | — | #15 | #15 | — |
| PT | — | #16 | #16 | — |
| KE | — | #16 | #16 | — |
| New Zealand | — | #18 | #18 | — |
Chart Positions
50 placements across 45 markets.
Chart Positions
50 placements across 45 markets.