About this episode

Allison and Stephen Ellsworth discuss building their soda brand Poppi and its $2 billion exit to Pepsi.

Allison and Stephen Ellsworth hyperscaled their healthier soda brand Poppi to a truly gigantic exit to Pepsi – nearly $2 billion – and changed an entire category. The married co-founders talk with host Jeff Berman about what it takes to juggle a growing company and family at the same time, how savvy social media strategy helped them stand out, and what happens when you decide to run a Superbowl ad ... four days before the Big Game. Subscribe to the Masters of Scale weekly newsletter:  https://mastersofscale.com/subscribe See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Jeff Berman

Guests: Allison Ellsworth, Stephen Ellsworth

Topics covered

• soda brand
• entrepreneurship
• social media strategy
• family business
• Superbowl ad

Keywords

• Poppi
• soda
• entrepreneurship
• Pepsi
• Superbowl ad
• social media
• family business

Mentioned in this episode

Organizations: Poppi, Pepsi

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