The internet is breaking. So what’s next? with Cloudflare’s Matthew Prince

About this episode

Matthew Prince discusses the future of the internet as AI bots are set to outnumber humans online and the implications for online businesses.

AI bots are on track to outnumber humans online by 2027. No one has a better line of sight into that shift than Matthew Prince — his company, Cloudflare, routes more than 20% of all internet traffic. Speaking live from SXSW, Prince reveals how AI is rewriting the economics of the web, how tech giants are scrambling to respond, and what it means for anyone running an online business. Plus, what it's like to be on the frontlines of Iranian cyberwarfare, and why Prince made the unexpected move to buy a local Utah newspaper. Visit the Rapid Response website here:  https://www.rapidresponseshow.com/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Matthew Prince

Topics covered

• AI
• internet traffic
• online business
• cyberwarfare

Keywords

• Cloudflare
• SXSW
• tech giants
• economics of the web

Mentioned in this episode

Products: Cloudflare

Places: Utah, California

More episodes of Masters of Scale

• The future of EVs, with Rivian’s RJ Scaringe · June 11, 2026 · 41 min
• World Cup kickoff: Goals, greed, and geopolitics, with ESPN’s Sam Borden · June 9, 2026 · 32 min
• Rapid Response: The Guardian’s secret weapon against media’s collapse, with CEO Anna Bateson · June 6, 2026 · 31 min
• Rohan Oza: The playbook for building billion-dollar consumer brands · June 4, 2026 · 28 min
• The race no one can win: AI’s anti-human crisis, with Aza Raskin · June 2, 2026 · 39 min
• How to get better at money, with Carrie Joy Grimes · May 28, 2026 · 31 min