MBS962-David Schonthal, Director of Entrepreneurship Programs at Kellogg, and Author
About this episode
David Schonthal discusses his work in entrepreneurship and innovation at Kellogg, including Friction Theory.
Send us Fan Mail David Schonthal is an award-winning Professor of Strategy, Innovation & Entrepreneurship at the Kellogg School of Management where he teaches courses on new venture creation, design thinking, healthcare innovation, venture capital, and creativity. Along with his colleague Loran Nordgren, David is one of the originators of Friction Theory – a ground-breaking methodology that explains why even the most promising innovations and change initiatives struggle to gain traction ...
Topics covered
- entrepreneurship
- innovation
- healthcare
- venture capital
Keywords
- strategy
- design thinking
- creativity
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