Why "Power" Is the Secret Weapon Top Persuaders Use (And You've Been Avoiding)

Why "Power" Is the Secret Weapon Top Persuaders Use (And You've Been Avoiding)

From Maximize Your Influence by Kurt Mortensen

March 26, 2026 · 21 min · Episode 594

About this episode

The episode discusses how understanding and utilizing different forms of power can enhance persuasion and influence.

Ever notice how the world's most influential people use different kinds of power like it's second nature? Is it even okay to talk about power? Good, bad, or somewhere in between? Can we actually tap into power to move an audience? The answer is yes. Every single one of us carries unique forms of power depending on the situation. It's hardwired into human nature. Used the right way, it's not just ethical—it's essential, energizing, and influential. Of course power can be weaponized for manipulation. But here's the game-changer: when your audience trusts your power, you become a force that drives them straight into action. Persuade With Power Kurt Mortensen 111 Sales Hacks Special Advanced Influence Trainings Maximize Your Influence Podcasts

People in this episode

Host: Kurt Mortensen

Topics covered

  • power
  • persuasion
  • influence
  • audience engagement
  • ethical power

Keywords

  • power
  • persuasion
  • influence
  • audience
  • manipulation
  • trust
  • ethical

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