About this episode

Gary Falkowitz discusses strategies for improving law firm intake and conversion rates, sharing personal insights and practical advice.

Watch the YouTube version of this episode HERE In this high‑energy live session from Max Law Con 2025, attorney, coach, and intake expert Gary Falkowitz shows law firm owners exactly why they are bleeding qualified cases at intake and how to stop it fast. Drawing on two decades of experience as a lawyer, call‑center owner, consultant to 200+ firms, author of “The Complete Guide to Law Firm Intake,” and host of The Intake Playbook podcast, Gary breaks down the real reasons your phone rings but your sign‑ups stall. You’ll hear why “one shot” thinking changes everything, how to reset your qualification standard from “is it likely a case?” to “could it be a case?”, and the simple shifts that can push your contact, qualification, conversion, referral, and advocacy rates toward true maximums. Gary also shares a deeply personal story about losing his son Ethan to a drunk driver, and how that tragedy revealed the power of convenience, speed, and empathy in every client interaction. From CPR in 15 seconds (Compassion and Proactive Reassurance) to the “three Rs” you must communicate in the first three minutes, Gary gives you a playbook you can take back to your intake team today. He closes…

People in this episode

Host: Tyson Mutrux

Guest: Gary Falkowitz

Topics covered

• law firm intake
• conversion strategies
• client interaction
• call center management
• empathy in business

Keywords

• law firm
• intake
• conversion
• client interaction
• call center
• empathy
• qualified cases

Mentioned in this episode

Organizations: Max Law Con

Books & works: The Complete Guide to Law Firm Intake, The Intake Playbook

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