About this episode

The episode discusses the evolving landscape of law firm SEO and PPC marketing strategies in light of recent Google updates.

Watch the YouTube version of this episode HERE This episode gives you a clear, practical picture of how law firm SEO is changing right now so you can make smarter, more informed decisions about where to invest your time and money. Tyson sits down with Vaidas and Travis from RiseUp to unpack Google’s latest updates, how AI content is being treated, and what actually moves the needle for firms that want cases instead of vanity rankings. You’ll hear how Google is cracking down on scaled, low‑value AI content while rewarding original, human‑edited pages that deliver real information gain, and what that means for your current content library. The guys explain why “set it and forget it” SEO is dead, why they are going back to update a significant chunk of old content for long‑time clients, and how often you really need to revisit key pages. They also share a cautionary story about a firm that dumped 100 AI‑generated pages on their site and watched traffic drop by about 80% in two weeks, giving you a real‑world example of what not to do. Beyond Google’s core update, you’ll get a better understanding of where LLMs and search engines are actually looking: robust attorney bios, detailed…

People in this episode

Host: Tyson Mutrux

Guests: Vaidas, Travis

Topics covered

• law firm marketing
• SEO updates
• AI content
• Google algorithms
• PPC strategies
• content management

Keywords

• law firm SEO
• Google updates
• AI content
• PPC marketing
• content strategy
• traffic drop
• search engine optimization

Mentioned in this episode

Organizations: Google, RiseUp, Yelp

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