Tell 'em Who you are Ft. Robert Friedman

About this episode

Ben Towne interviews Robert Friedman to discuss the impact of branding on professional services firms.

In this episode, I sit down with Robert Friedman of Fearless Branding to explore how a well-defined brand can directly increase the value of your professional services firm. We dig into why so many firms struggle to attract their best clients — not because of the quality of their work, but because of how they're telling their story. Robert walks us through real examples, including our own branding engagement at Towne Advisory, and breaks down what it really takes to go from a mushy market pos...

People in this episode

Host: Ben Towne

Guest: Robert Friedman

Topics covered

• branding
• professional services
• client attraction
• storytelling
• business strategy

Keywords

• branding
• professional services
• client attraction
• storytelling
• business strategy

Mentioned in this episode

Organizations: Fearless Branding, Towne Advisory

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