Tackling Existential Crisis

Tackling Existential Crisis

From MedCity Pivot by Breaking Media

March 30, 2026 · 20 min · Episode 79

About this episode

The episode discusses Fujifilm's strategic pivot from a failing film business to a leader in healthcare and life sciences.

Summary In this episode of the Med City Pivot Podcast, host Arundhati Parmar speaks with Lars Petersen about one of the most remarkable corporate transformations in modern business history. Facing a catastrophic collapse of its core film business in the mid-2000s due to the rise of digital photography, Fujifilm executed a bold and strategic pivot into healthcare and life sciences. The company diversified aggressively, leveraging its deep expertise in materials science, imaging, and innovation to build a thriving biotechnology and medical technology ecosystem. Today, Fujifilm operates as a global Contract Development and Manufacturing Organization (CDMO), partnering with leading pharmaceutical companies and startups alike. The conversation explores how strategic investment, diversification, long-term thinking, and innovation—including AI—enabled Fujifilm not just to survive, but to lead in a completely new industry. Links & Resources Connect with Arundhati Parmar aparmar@medcitynews.com https://twitter.com/aparmarbb?lang=en https://medcitynews.com/ Keywords Fujifilm Pivot Healthcare CDMO Biotechnology Biologics digital transformation business strategy Innovation AI in healthcare…

People in this episode

Host: Arundhati Parmar

Guest: Lars Petersen

Topics covered

  • corporate transformation
  • healthcare
  • biotechnology
  • digital transformation
  • business strategy
  • innovation

Keywords

  • Fujifilm
  • Pivot
  • Healthcare
  • CDMO
  • Biotechnology
  • digital transformation
  • business strategy
  • Innovation
  • AI in healthcare
  • Pharma Manufacturing

Mentioned in this episode

Organizations: Fujifilm, Contract Development and Manufacturing Organization, pharmaceutical companies, startups

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