About this episode

Brendan Sweeney discusses his journey in media and his current role in golf at the French Lick Resort.

My guest on this episode has a history in media that includes a move to Orlando in the early days of Golf Channel and Universal Studios, but his current path is something else entirely. Brendan Sweeney is the Director of Golf Media Relations and Player Development at the French Lick Resort in Indiana, home of the Korn Ferry Tour Championship. His job is multifaceted, but you can call him a PR guy and builder of relationships. He owes his passion for golf to his early days in Chicago, where he caddied at famed Medinah Country Club, home to multiple majors and Ryder Cups. We talk Medinah, French Lick, the direction of golf, the influence of "influencers," and the power of storytelling.

People in this episode

Host: Whit Watson

Guest: Brendan Sweeney

Topics covered

• golf
• media relations
• player development
• storytelling
• influencers

Keywords

• golf media
• PR
• relationship building
• Korn Ferry Tour
• storytelling

Mentioned in this episode

Organizations: Golf Channel, Universal Studios

Places: French Lick Resort, Indiana, Chicago, Medinah Country Club

More episodes of Media Credentials

• Sean Salisbury: QB, Broadcaster, Coach · March 9, 2026 · 54 min
• You Wouldn't Believe Me If I Told You: Tour Veteran Jay Delsing · January 16, 2026 · 42 min
• Family Ties: Tracey Watson · November 11, 2025 · 1h 4m
• Shane Robichaud, President, PopStroke Greens · September 8, 2025 · 42 min
• Behind The Magic, with Dante Marchitelli · August 25, 2025 · 49 min
• David Steele, Voice of the Orlando Magic · August 12, 2025 · 41 min

Explore listener stats, chart rankings, contacts and more on the Media Credentials podcast page.