Podcast’s Next $1B Starts with Better Data - Dan Misener Unveils the Bumper Score

About this episode

Dan Misener discusses the Bumper Score and its potential to improve podcast audience measurement.

If your phone is full of podcast episodes you’ve never actually played, you know a download isn’t the same as an impression. So how can marketers figure out who’s really tuning in, and who’s tuning out? This week’s Media Roundtable discussion has you covered. Dan Granger (CEO & Founder, Oxford Road ) and Giles Martin (EVP, Strategy, Oxford Road ) welcome Dan Misener (co-founder, Bumper ) to talk about the Bumper Score , a major new step toward shrinking the gap between a podcast’s reported listenership and its actual audience. It’s no secret we’re big advocates for better podcast measurement (check out today’s Forbes story , written by Frank Racioppi , about our work on the AMP Accords ). The Bumper Score, like AMP, is aimed at helping the industry unlock its next billions through better data. Join our panel of experts as they discuss how better information can not only lead to better measurement, but can also help prevent billions of dollars from being left on the sidelines. “ There is a gigantic gap between what buyers are paying for and what sellers are actually delivering.” Dan Misener (co-founder, Bumper ) See Privacy Policy at https://art19.com/privacy and California…

People in this episode

Hosts: Dan Granger, Giles Martin

Guest: Dan Misener

Topics covered

• podcast measurement
• Bumper Score
• marketing data
• audience analytics
• media strategy

Keywords

• podcast
• measurement
• Bumper Score
• audience
• data
• marketing
• analytics

Mentioned in this episode

Organizations: Oxford Road, Bumper, Forbes

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