About this episode

The episode discusses why brands are increasingly relying on independent creators for podcast performance, featuring insights from industry leaders.

What do an ecommerce giant, an online therapy platform, and a shipping powerhouse all have in common?. They all have the same secret weapon when it comes to podcast performance, and they’re spilling it on the new Media Roundtable: Special Edition . This week, we’re going back to  Podcast Movement Evolutions at SXSW, where  Miranda Romano (SVP, Media, Oxford Road ) moderated a performance-unlocking panel, “The Power of Independence: Why Brands Are Betting on Independent Creators.” Sharing their indie wisdom was an all-star panel of brand leaders: Brynn Greenelsh (Audio Marketing, Auctane – Stamps.com & ShipStation )  Jessica Williams (Global Brand Marketing & Partnerships, Shopify ) Brittany Clevenger (Senior Director of Growth Marketing, BetterHelp ) Join us as they cover: Becoming a Household Name, Unmatched Access, Ask An Expert, and more. Let’s dig in. " Get on the small shows, and it'll be so worth it." - Brittany Clevenger (Sr. Dir. of Growth Marketing, BetterHelp ) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Miranda Romano

Guests: Brittany Clevenger, Brynn Greenelsh, Jessica Williams

Topics covered

• independent creators
• podcast performance
• brand marketing
• ecommerce
• online therapy
• panel discussion

Keywords

• independent creators
• podcast marketing
• brand partnerships
• ecommerce strategies
• online therapy
• panel insights

Mentioned in this episode

Organizations: Oxford Road, Auctane, Stamps.com, ShipStation, Shopify, BetterHelp

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