About this episode

In this episode, Jamie Wood discusses the unique advantages of local media in advertising with Steve Jones, challenging the perception of traditional media versus tech platforms.

For years, local media has been positioned as “traditional” while tech platforms have claimed the future. But what if we’ve been looking at it completely backwards? In this episode of Media Sales Mastery, Jamie Wood sits down with Steve Jones, President of Stingray Radio, to unpack why local media may actually possess one of the most powerful competitive advantages in modern advertising. This is not a conversation about regulation or nostalgia. It’s about value. If local radio was invented tomorrow, advertisers would immediately recognise the unique things it can do that global tech platforms still struggle to replicate: trusted local personalities community credibility real human connection local influence brand-safe environments market intelligence speed, flexibility, and accountability Steve shares why local media businesses need to stop defending themselves and start selling the unique commercial advantages only they possess. If you sell legacy media, this episode will completely reframe how you think about your value in the marketplace. Steve Bio: President of Stingray Radio, Canada's largest radio broadcaster and a part of the global collection of entertainment and…

People in this episode

Host: Jamie Wood

Guest: Steve Jones

Topics covered

• local media
• advertising
• competitive advantage
• community credibility
• human connection
• market intelligence

Keywords

• local media
• advertising
• competitive advantage
• community credibility
• human connection
• market intelligence
• local influence

Mentioned in this episode

Organizations: Stingray Radio

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