Ep 69: The Evolution of MedSpa Marketing: What's Working Now and What Doesn't

Ep 69: The Evolution of MedSpa Marketing: What's Working Now and What Doesn't

From MedSpa Money Matters by Scott Wisniewski and Jonny McMullen

June 11, 2026 · 20 min · Episode 69

About this episode

The episode discusses the evolution of MedSpa marketing over the last two decades and how owners can adapt to ongoing changes in the industry.

If you've been in the aesthetics industry for any length of time, you've probably noticed that the marketing playbook seems to change every few years. Strategies that once generated endless leads suddenly stop working, while entirely new opportunities emerge seemingly overnight. In today's episode, we're talking about how MedSpa marketing has evolved over the last two decades, where the industry appears to be heading next, and how owners can position themselves to continue growing regardless of what platform, algorithm, or technology comes along. You can find show notes, resources, and more at: https://medspafinancial.com

People in this episode

Hosts: Scott Wisniewski, Jonny McMullen

Topics covered

  • MedSpa marketing
  • aesthetics industry
  • lead generation
  • marketing strategies
  • industry trends

Keywords

  • MedSpa
  • marketing
  • aesthetics
  • lead generation
  • industry trends
  • strategies
  • technology

Mentioned in this episode

Organizations: MedSpa

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