About this episode

Jeff Helfgott discusses the growth and expansion strategy of Boardroom Salon For Men.

Meet Jeff Helfgott , CEO of Boardroom Salon For Men ! What is Boardroom Salon? Boardroom Salon for Men is an upscale men's salon with a highly sophisticated membership model that serves as the ultimate competitive moat, with more than 40% of revenue recurring from membership. On this episode of Meet The Franchise, 1851 Franchise Publisher Nick Powills sits down with CEO Jeff Helfgott to discuss how Boardroom Salon is capturing the massive white space in the upscale men's grooming sector while achieving four straight years of same-store growth and zero closures since 2023. The franchise is currently positioned for aggressive market expansion, leveraging a strict three-unit minimum development strategy designed for multi-unit operators to build out entire territories quickly and maximize earnings per unit. Jeff Helfgott brings over two decades of corporate and military leadership experience, specializing in scaling complex brands and fostering high-performing teams. Having already executed a 10-location corporate acquisition, launched the brand's signature recurring-revenue membership program, and rolled out a proprietary branded product line, Helfgott's extensive operational…

People in this episode

Hosts: Nick Powills, 1851 Franchise

Guest: Jeff Helfgott

Topics covered

• franchising
• men's grooming
• business growth
• membership model
• market expansion

Keywords

• Boardroom Salon
• franchise
• membership
• grooming
• business strategy
• market expansion
• recurring revenue

Mentioned in this episode

Organizations: Boardroom Salon For Men

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