About this episode

Mike Morrison discusses the common mistake of membership owners focusing too much on content volume rather than its value to members.

In this episode, I'm tackling one of the biggest mistakes I see membership owners make: treating content as the be-all and end-all of what their membership offers. So many people set out to build the Netflix of their niche, chasing the biggest, most comprehensive library they possibly can. But your members don't join for the volume of content. They join for what that content makes possible. I share why volume and value are not the same thing, the trap of the content treadmill, and the four things every membership owner needs to do to reframe the role content plays in their membership. If your value proposition currently rests on how much content you've got, this episode is for you. In this episode: Why do so many membership owners fall into the trap of trying to build the Netflix of their niche? What's the real difference between volume and value, and why does more content so often mean less? How does the content treadmill quietly erode your member experience? What four shifts will help you reframe the role content plays in your membership? Why can pruning your library add more value than constantly expanding it? Ready to stop confusing volume with value in your own membership…

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