480 - Try This Weird Tactic For Your Next Membership Promo…
About this episode
Mike Morrison shares a counterintuitive tactic for membership promotions that involves asking new members for a longer initial commitment of 90 days instead of offering free trials or discounts.
In this episode, I share a strange little tactic for your next membership promo - one that goes against pretty much everything you've been told about sales offers. Instead of giving people the lowest possible barrier to entry with a free trial or a discounted first month, I make the case for going in the complete opposite direction: incentivising new members to commit to a longer initial period of 90 days. I explain why this counterintuitive approach attracts better-fit members, protects you against the riskiest retention window, and makes it far easier to frame your offer around a real outcome people can actually picture. If your usual trials, discounts and bonuses have stopped hitting the mark, this episode is for you. In this episode: Why does asking new members for a longer initial commitment so often outperform free trials and discounted first months? What makes the 90-day window the "Goldilocks zone" - long enough to demand real commitment, short enough that people believe they can achieve something? How does locking members in past the risky first 30 days improve both your retention and the quality of the people you attract? How can you build an onboarding and engagement…
More episodes of Membership Geeks Podcast with Mike Morrison
- 483 - Help! Members Are Leaving Because They're Overwhelmed
- 482 - Breaking Down the Membership Marketing Flywheel
- 481 - The Trust Recession Is Hurting Your Membership, Here's How to Adapt…
- 479 - What Most Membership Owners Get Wrong About Content
- 478 - How to Ensure You're Delivering Results for Your Members
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