About this episode

Lindsey Paulson discusses the significance of an email list for business success, likening it to hosting a dinner party.

Lindsey Paulson emphasizes the importance of building and maintaining an owned email list as a crucial asset for business stability and growth. She compares email marketing to hosting a dinner party, highlighting strategies for effective list building, engagement, and sales without being pushy. Chapters 00:00 The Importance of Email Lists 02:53 Crafting the Perfect Invitation 06:10 Setting the Table: Welcome Sequences 08:59 Engaging Conversations: Regular Email Content 11:47 Re-engagement Strategies for Cold Lists Join FloDesk Email Marketing!

People in this episode

Host: Lindsey Paulson

Topics covered

• email marketing
• business growth
• list building
• engagement strategies
• sales tactics

Keywords

• email list
• marketing strategies
• business stability
• engagement
• re-engagement

Sponsors

FloDesk

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