MicroConf Tactics: 9 Brutal Truths About Startups I Know After 20 Years in SaaS

MicroConf Tactics: 9 Brutal Truths About Startups I Know After 20 Years in SaaS

April 22, 2026 · 14 min

About this episode

Rob Walling discusses the uncomfortable truths about startups that founders should know before diving into the SaaS business model.

SaaS is an incredible business model, with recurring revenue, high margins, and big exits. But there’s a dark side most founders don’t see until it’s too late. In this ep, I break down the uncomfortable truths every founder should know before they dive in. Links in the Pod: Watch this video on YouTube Subscribe to the MicroConf YouTube Channel MicroConf Europe September 21-23 · Reykjavik, Iceland

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