MicroConf Tactics: You're Working on the WRONG Things - here's how to fix it

MicroConf Tactics: You're Working on the WRONG Things - here's how to fix it

From MicroConf On Air by Rob Walling

February 25, 2026 · 10 min

About this episode

Rob Walling discusses the Certainty vs. Uncertainty Framework to help listeners focus on what drives progress in their work.

Rob Walling shares the Certainty vs. Uncertainty Framework, the system he’s used to build six companies and invest in over 250 startups to help you stop mistaking “busy” for “effective,” and focus on what truly drives progress. Links from the Pod MicroConf Europe Tickets are on Sale - Reykjavik, Iceland - Sept 21-23rd, 2026 Watch this video on YouTube Subscribe to the Rob Walling YouTube Channel Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life) The SaaS Playbook Buy Back Your Time

People in this episode

Host: Rob Walling

Topics covered

  • productivity
  • business strategy
  • startup growth
  • focus
  • decision making

Keywords

  • Certainty vs. Uncertainty Framework
  • business effectiveness
  • startup investment
  • progress
  • prioritization

Mentioned in this episode

Organizations: MicroConf

Books & works: The SaaS Playbook, Buy Back Your Time, Episode 720 | How to Prioritize Your Focus (In Both Your Startup and Personal Life)

Places: Reykjavik, Iceland

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