Boost Conversions With a Hyper-Personalized Website and Email Campaigns | Brennan Dunn (MU Classic)
About this episode
Brennan Dunn discusses hyper-personalized websites and email campaigns, sharing insights on boosting conversions through dynamic content and segmentation.
#994 What if your website could tell exactly who was visiting — and rewrite itself just for them? In this episode, host Brien Gearin sits down with Brennan Dunn, founder of RightMessage — the software powering hyper-personalized websites and email campaigns for top creators like Ali Abdaal and Justin Welsh. Brennan shares how his journey from freelance developer to SaaS founder led him to build a tool that dynamically customizes webpages and emails based on each visitor’s needs. He breaks down how segmentation works, why it drastically boosts conversions, and the unconventional marketing strategy that helped RightMessage bounce back stronger than ever. If you sell online, collect leads, or want better conversions without more traffic, this conversation is packed with insight! (Original Air Date - 11/12/25) What we discuss with Brennan: + Origin story of RightMessage + Dynamic website personalization + Segmentation through surveys + Boosting conversions with tailored messaging + Big-name creators using the software + AB testing personalized sales pages + Partner webinars as marketing strategy + Pricing challenges and evolution of the product Thank you, Brennan! Check out…
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