Starting a Beverage Business? Recipe to Distribution Selling Handcrafted Spirits | Alek Szczupak (MU Classic)
About this episode
Alek Szczupak shares his journey of launching a handcrafted vodka brand from a family recipe, discussing production, marketing, and distribution challenges.
#944 Ever wonder what it really takes to launch a handcrafted spirits brand from scratch — without owning your own distillery or a massive marketing budget? In this episode, host Brien Gearin sits down with Alek Szczupak, founder of Broda Beverage Company in Chicago, to share how he transformed a generations-old Polish family recipe into a fast-growing, small-batch vodka brand. Alek dives into the story behind Broda’s authentic, all-natural production process — from zesting lemons by hand to infusing real honey and ginger — and opens up about the challenges of navigating alcohol regulations, finding the right co-packer, and building distribution relationships in a crowded industry. He also reveals how grassroots marketing, local tastings, and one viral TikTok helped Broda gain traction and develop a loyal following. If you’ve ever dreamed of turning a kitchen recipe into a nationally recognized product, this episode will give you a front-row seat to what it really takes! (Original Air Date - 10/10/25) What we discuss with Alek: + Origins of Broda Beverage Company + Polish family recipe inspiration + Handcrafted vodka with real ingredients + Challenges of alcohol licensing and…
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