The Delivery Business Giving Wineries, Ranchers, and Food Banks an Alternative to Amazon (Part 1/2)
About this episode
Adam Haber discusses the pivot of Trellus from a marketplace to a regional delivery service focused on wineries, ranchers, and food banks.
#992 Trellus started as a marketplace meant to save mom-and-pop shops from Amazon — then the market spoke, and founder Adam Haber listened. In part 1 of this two-part episode, Adam, co-founder and CEO of Trellus, joins Millionaire University to share how his company pivoted from a same-day local marketplace into a same-day regional delivery service for heavier, more sensitive parcels — now focused on three unexpected verticals: wineries, direct-to-consumer ranchers, and food banks. Adam opens up about the humbling process of abandoning an idea he was emotionally attached to, why "what people say and what they do are two different things," and how his team built a driver network that pays living wages and earns real loyalty. He also dives into his philosophy on giving back, his "10-20-30-40" model for balancing charity, employees, investors, and growth, and why chasing endless wealth without purpose leads nowhere! What we discuss with Adam: + Trellus's pivot from marketplace to regional delivery + Serving wineries, ranchers, and food banks + Why the original marketplace idea failed + How Trellus vets and pays drivers + Comparing Trellus to DoorDash and UPS + The meaning behind the…
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