About this episode

This episode discusses common mistakes wedding businesses make with paid advertising and how to create effective ads that generate qualified leads.

Paid advertising can be one of the fastest ways to grow your wedding business... if you're doing it correctly. In this episode of Mind Your Wedding Business , Kevin sits down with Mark Chapman, Founder of The I Do Society, to discuss the biggest mistakes wedding professionals make with paid advertising and how to build a strategy that actually brings in qualified leads. Mark shares why most businesses waste money by relying on a single advertising platform, how today's couples really shop for wedding vendors, and why showing up in multiple places is more important than ever. He covers everything from Google Ads and Meta to website optimization and lead follow-up; this episode is packed with practical advice to help you make smarter marketing decisions. If you've ever wondered whether paid advertising is worth the investment, or why your campaigns haven't delivered the results you expected, this episode will help you rethink your strategy. Mark Chapman is the Founder of The I Do Society and one of the wedding industry's leading experts on paid advertising. His team helps wedding businesses use Google Ads, Meta Ads, and TikTok Ads to reach their ideal couples and turn clicks into…

People in this episode

Host: Kevin Dennis

Guest: Mark Chapman

Topics covered

• paid advertising
• wedding business
• marketing strategy
• qualified leads
• Google Ads
• Meta Ads
• TikTok Ads

Keywords

• wedding business
• paid advertising
• marketing
• Google Ads
• Meta Ads
• lead generation
• advertising strategy

Mentioned in this episode

Organizations: The I Do Society

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