Mind Your Wedding Business Podcast

Networking is about more than collecting business cards and making small talk. In this episode of Mind Your Wedding Business, Kevin sits down with Jade Ladson of Jade Ladson Weddings to discuss the lost art of networking and how building genuine industry relationships can lead to long-term business opportunities.Jade shares how networking helped her grow her luxury wedding planning business, why meaningful connections matter more than simply meeting as many people as possible, and how wedding pros can approach networking with more intention. She also offers advice on following up after events, becoming a valuable connector in the industry, maintaining vendor relationships, and building a reputation that keeps referrals coming.Jade Ladson is the Founder and Creative Director of J. Ladson Weddings, an Atlanta-based luxury wedding and event planning company. With over 22 years of experience, she is known for creating elegant, thoughtfully designed celebrations and building meaningful industry relationships. Jade is also the founder of A Match Made in Wedding, an experiential bridal event, and the author of Whispers of a Wedding Planner. As a mentor and advocate for collaboration, she is passionate about educating and supporting fellow wedding professionals.Highlights:Why networking is still essential for growing a successful wedding businessCommon networking mistakes wedding pros make and how to avoid themHow to build genuine industry relationships instead of simply collecting contactsThe importance of following up and staying connected after networking eventsHow being a connector and helping others can lead to long-term referralsWays to maintain vendor relationships and build a reputation that keeps people recommending youConnect with Jade: WebsiteInstagram Facebook LinkedIn Whispers of a Wedding Planner Book Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Social media can bring potential clients to your business, but what happens once they land on your profile? In this episode of Mind Your Wedding Business, Kevin sits down with Nina Addeo of I Do Wedding Marketing to talk about how wedding pros can create social media that attracts the right audience instead of leaving potential clients confused.Nina shares how clear messaging, an optimized profile, strong storytelling, and a mix of polished and real-life content can help potential clients better understand who you are, what you offer, and whether you’re the right fit. She also explains why your inquiries and sales conversations can be some of your best tools for figuring out what your social media may be missing.Nina Addeo is the founder of I Do Wedding Marketing, a social media and marketing company dedicated to helping wedding professionals turn their online presence into a consistent source of inquiries and bookings. With a background in digital marketing and a deep focus on the wedding industry, Nina is known for her practical, no-fluff approach to content that prioritizes clarity, strategy, and results. She is also the host of the I Do Wedding Marketing Podcast, where she shares actionable insights to help wedding pros grow sustainable, profitable businesses.Highlights:How to tell if your social media is attracting the right potential clientsWhy your profile should clearly communicate who you are, what you do, and where you workHow storytelling can help educate couples and create warmer leadsWhy polished portfolio content and real, behind-the-scenes content both have a place in your strategyHow your inquiries and sales calls can reveal gaps in your social media messagingWhy relying too heavily on AI-generated content can cause your personality to get lostConnect with Nina: Website Instagram Facebook LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn

Contracts may not be the most exciting part of running a wedding business, but understanding what you’re signing can save you from major headaches. In this episode of Mind Your Wedding Business, Kevin sits down with Casey Glasser, founder of Foundwell Legal, to break down the contract terms wedding pros should actually be paying attention to.Casey shares what to know about common clauses like force majeure, indemnification, cancellation policies, and liability, along with when to push back on a contract and why your agreements shouldn’t be one-size-fits-all.Casey Glasser is the founder of Foundwell Legal, a law practice focused on event contract review. After noticing how often contracts in the event industry are signed without a clear understanding of key terms, she started the firm to work with event planners and their clients on reviewing vendor and venue agreements, as well as drafting and refining planner agreements. Her work focuses on helping clients identify risk, understand their obligations, and approach negotiations with clarity.Highlights:Contract clauses wedding pros should pay closer attention to before signingWhat force majeure, indemnification, and other common contract terms actually meanWhy copying and pasting contract language can create problems for your businessHow strong contracts can help set expectations and prevent miscommunicationWhen to negotiate a contract term and how to approach the conversationWhy it’s important to periodically review and update the contracts you useConnect with Casey: WebsiteInstagram LinkedIn Connect with Kevin: Wedding IQFantasy SoundInstagramYouTubeTikTokLinkedIn