About this episode

Aaron Dolton discusses how leveraging existing content through SMS can enhance ministry engagement and fundraising.

What if the content your ministry already has — sitting untouched on a shelf — could reach more people, deepen engagement, and activate brand-new donors, all through a channel with a 98% open rate? In this DMC 2026 session, Aaron Dolton of Powered by Text shares a real-world case study with Jack Graham's PowerPoint Ministries that proves ministry-first strategy doesn't just honor the mission — it funds it. Key Takeaways "Money follows mission" is more than a ministry philosophy — it's a proven fundraising strategy. PowerPoint Ministries built their entire SMS strategy on a 90/10 rule: 90% ministry content, 10% fundraising. The results speak for themselves. Text has an open rate of approximately 98% compared to 20% for email. Aaron unpacks why SMS is one of the most underleveraged channels in ministry today and how delivering existing content through text dramatically changes engagement numbers. Repurposing content you already have is a game-changer for under-resourced teams. PowerPoint Ministries had 30 years of devotional content on the shelf. Powered by Text helped them repackage it for daily SMS delivery — no new content creation required. The results were remarkable. After…

Topics covered

• text marketing
• AI
• fundraising strategy
• ministry engagement
• SMS delivery

More episodes of Ministry At Scale

• #103 - How Ministries Are Using AI Effectively| Nathan Chappell · June 25, 2026 · 45 min
• #101 - 115,000 Beliefs Tracked | Matthew Ward · June 19, 2026 · 45 min

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