#98 - From Siloed Data to 25% Donor Growth | Nathan Hill

#98 - From Siloed Data to 25% Donor Growth | Nathan Hill

From Ministry At Scale by Chad Williams - Five Q

June 4, 2026 · 17 min · Season 5 · Episode 98

About this episode

Nathan Hill discusses how Bible League Canada achieved a 25% growth in new donors by unifying their tech stack and utilizing AI-powered automation.

Your ministry is stretched thin, your data is scattered across disconnected tools, and your donor acquisition budget may be reaching the wrong people. In this session from the Digital Ministry Conference, Nathan Hill of AVID walks through a real-world case study showing how Bible League Canada decreased their cost to acquire a new donor by 20% — and grew new donors by 25% — by unifying their tech stack and adding AI-powered automation. Key Takeaways New donors are worth far more than year one. Based on data from 43 ministries representing approximately $1.4 billion in annual revenue, the average first-year donor gives $81 — but that number jumps to $214 in year two and $322 in year three and beyond. Siloed data is silently costing you. Most ministries rely on their CRM as their primary donor data source, but critical giving history, engagement data, and transaction records live in disconnected tools — leading to stale prospecting lists and wasted ad spend. A unified tech stack changes everything. Bible League Canada brought all of their donor data under one roof using AVID as their fundraising operating system, enabling a more complete "golden record" of their donors — and…

People in this episode

Host: Chad Williams

Guest: Nathan Hill

Topics covered

  • donor growth
  • data unification
  • AI automation
  • fundraising
  • ministry technology

Keywords

  • donor acquisition
  • data integration
  • fundraising strategy
  • automation
  • CRM

Mentioned in this episode

Organizations: Bible League Canada, AVID, Meta, Digital Ministry Conference

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