Persuasion Driver #9 : Storytelling and Emotion
From MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance ! by Mike Knight - MKLINK
June 5, 2026 · 10 min
About this episode
This episode discusses the power of storytelling as a persuasion tool for MSPs selling complex services.
In this episode, we explore why storytelling is one of the most powerful persuasion tools, especially for MSPs selling complex, often invisible services. We explain how stories help prospects understand and remember ideas that would otherwise feel abstract, turning technical concepts like cyber security, backup, and proactive monitoring into real, human experiences. Rather than relying on facts and features alone, stories allow people to feel the risk, relief, and value behind a service, whic...
People in this episode
Host: Mike Knight
Topics covered
- storytelling
- persuasion
- MSP marketing
- cyber security
- backup services
- proactive monitoring
Keywords
- storytelling
- persuasion
- MSP
- cyber security
- backup
- monitoring
- emotional connection
More episodes of MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
- Persuasion Driver #10 : Morals/Values Appeal · June 11, 2026 · 11 min
- Persuasion Principle #8 : Putting It All Together · June 2, 2026 · 12 min
- MSP Persuasion Principle #7 : Unity · May 22, 2026 · 12 min
- MSP Persuasion Principle #6 : Scarcity · May 15, 2026 · 11 min
- MSP Persuasion Principle #5 : Liking · May 8, 2026 · 10 min
- MSP Persuasion Principle #4 : Authority · May 1, 2026 · 10 min
Explore listener stats, chart rankings, contacts and more on the MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance ! podcast page.