MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance !
by Mike Knight - MKLINK
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Platform Reach
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Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇬🇧GB · Management#1055K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
1.5K to 9K🎙 Daily cadence·74 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇬🇧100% - Active Followers
Loyal subscribers who consistently listen
2K to 12K
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From 17 epsHost
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Recent episodes
Persuasion Drivers #12 : Energy and Momentum Transfer
Jun 24, 2026
15m 03s
Persuasion Drivers #11 : Anticipation And Future Pacing
Jun 17, 2026
14m 02s
Persuasion Driver #10 : Morals/Values Appeal
Jun 11, 2026
11m 18s
Persuasion Driver #9 : Storytelling and Emotion
Jun 5, 2026
10m 24s
Persuasion Principle #8 : Putting It All Together
Jun 2, 2026
11m 35s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/24/26 | Persuasion Drivers #12 : Energy and Momentum Transfer | In this episode, we explore Energy and Momentum Transfer, the idea that clients don’t just assess an MSP’s technical capability, they also absorb its confidence, calm, and sense of direction. Drawing on research into emotional contagion and leadership, the episode explains why people often mirror the emotional state of those advising them. For MSPs working in uncertain, high-stakes situations like cybersecurity incidents, migrations, or major IT decisions, this means confidence and clarity ca... | 15m 03s | ||||||
| 6/17/26 | Persuasion Drivers #11 : Anticipation And Future Pacing | In this episode, we explore why anticipation and future pacing are such powerful persuasion drivers for MSPs. We discuss how helping prospects vividly imagine a better future, one that feels safer, smoother, and less stressful, can be far more motivating than listing technical features. Instead of focusing only on today’s problems or risks, future pacing shifts attention to what life and business could look like once those problems are solved, turning abstract services like cyber security, ba... | 14m 02s | ||||||
| 6/11/26 | Persuasion Driver #10 : Morals/Values Appeal✨ | moral persuasionvalues-based decision making+5 | — | — | — | persuasiontrust+6 | — | 11m 18s | |
| 6/5/26 | Persuasion Driver #9 : Storytelling and Emotion✨ | storytellingpersuasion+4 | — | — | — | storytellingpersuasion+5 | — | 10m 24s | |
| 6/2/26 | Persuasion Principle #8 : Putting It All Together✨ | persuasion principlesdecision making+4 | — | — | — | persuasionMSP prospects+5 | — | 11m 35s | |
| 5/22/26 | MSP Persuasion Principle #7 : Unity✨ | persuasionunity+4 | — | — | — | persuasion principlesunity+4 | — | 11m 40s | |
| 5/15/26 | MSP Persuasion Principle #6 : Scarcity✨ | scarcitypersuasion+4 | — | — | — | scarcitypersuasion principle+6 | — | 11m 21s | |
| 5/8/26 | MSP Persuasion Principle #5 : Liking✨ | persuasionliking+4 | — | — | — | persuasionliking+5 | — | 10m 14s | |
| 5/1/26 | MSP Persuasion Principle #4 : Authority✨ | persuasionauthority+3 | — | — | — | persuasionauthority+5 | — | 10m 08s | |
| 4/21/26 | MSP Persuasion Tactic #3 : Social Proof✨ | social proofhuman behavior+3 | — | — | — | social proofhuman behavior+3 | — | 11m 32s | |
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| 4/15/26 | MSP Persuasion Tactic #2 : Commitment & Consistency✨ | persuasioncommitment+3 | — | — | — | persuasioncommitment+4 | — | 5m 41s | |
| 4/10/26 | MSP Persuasion Tactic #1 : Reciprocity✨ | persuasionreciprocity+3 | — | — | — | reciprocitypersuasion tactics+3 | — | 7m 45s | |
| 3/9/26 | Video Backgrounds✨ | video backgroundsMSP staff perception+4 | — | — | — | video callsbackgrounds+5 | — | 5m 04s | |
| 3/4/26 | Buying a Business - Chapter 9b✨ | MSPbusiness acquisition+4 | — | — | — | MSPbusiness acquisition+6 | — | 8m 15s | |
| 3/4/26 | Buying a Business - Chapter 10✨ | business acquisitiondue diligence+4 | — | — | — | business acquisitiondue diligence+3 | — | 10m 08s | |
| 3/4/26 | Buying a Business - Chapter 9a✨ | business acquisitionfunding sources+3 | — | MSPbank+6 | — | business acquisitionfunding+5 | — | 7m 02s | |
| 3/4/26 | Buying a Business - Chapter 8b✨ | due diligencefinancial checks+4 | — | — | — | due diligencefinancial records+5 | — | 6m 57s | |
| 3/4/26 | Buying a Business - Chapter 8a✨ | due diligencebusiness acquisition+3 | — | MSPaccountants+1 | — | due diligencebusiness acquisition+3 | — | 7m 06s | |
| 3/4/26 | Buying a Business - Chapter 7d✨ | negotiation techniquespsychological principles+3 | — | — | — | negotiationreciprocity+5 | — | 9m 00s | |
| 3/4/26 | Buying a Business - Chapter 7c | In this episode, we explore the principles of effective negotiation when buying a business. Rather than treating negotiation as a win–lose confrontation, we focus on building collaborative, win–win outcomes by using positive language, listening carefully to the seller’s needs, and maintaining strong rapport. Successful negotiation involves understanding both the seller and the business while also being clear about our own limits, alternatives, and desired outcomes. We also discuss practical n... | 10m 33s | ||||||
| 3/4/26 | Buying a Business - Chapter 7b | In this episode, we continue exploring the negotiation stage of acquiring a business by focusing on the detailed questions buyers should ask when evaluating a potential deal. We discuss how to examine key areas such as sales performance, operations, administration, finances, staff structure, customers, suppliers, and the overall health of the industry. Gathering this information helps identify risks, dependencies, and opportunities while revealing how the business actually operates day to day... | 6m 56s | ||||||
| 3/4/26 | Buying a Business - Chapter 7a | In this episode, we explore the early stage of negotiation when considering the purchase of a business. Once an initial valuation appears viable, the next step is to meet the seller face-to-face to build rapport, gather deeper insights, and begin negotiating. Establishing trust is essential, as both parties are likely to feel cautious and uncertain during the process. Through open conversation and thoughtful questions, we aim to understand the seller’s motivations, concerns, expectations, and... | 9m 37s | ||||||
| 3/4/26 | Buying a Business - Chapter 6b | In this episode, we explore the different ways MSPs can value a business during the acquisition qualification stage. We discuss several common valuation approaches, including book value (net assets), profit-based multiples such as EBITDA, and the cost of building a similar business from scratch. Looking at a business through multiple valuation methods helps provide a balanced perspective, particularly when comparing the seller’s expectations with what lenders or investors may consider realist... | 6m 09s | ||||||
| 3/4/26 | Buying a Business - Chapter 6a | In this episode, we explore the qualification stage of acquiring a business, focusing on how MSPs can efficiently filter potential acquisition opportunities. Once leads begin to appear, it’s important to conduct initial phone conversations to understand the seller’s motivations, timeline, and price expectations while building trust and rapport. We discuss the importance of asking open-ended questions, maintaining professionalism, and gathering key preliminary information about the business an... | 5m 28s | ||||||
| 3/4/26 | Buying a Business - Chapter 5b | In this episode, we explore practical strategies for actively sourcing businesses to acquire by directing communications toward the right people and networks. We discuss the importance of making it known that you are interested in acquiring businesses by advertising in industry publications, attending trade shows, networking, and building relationships with competitors, advisors, and other deal makers. Direct outreach, such as sending simple, personal letters to business owners, can also be a... | 6m 12s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.