Season 7, Episode 20: Shopify as a marketing operating system (with Venkat Prabhu)
About this episode
The episode discusses Shopify's evolution into a marketing operating system with insights from Venkat Prabhu.
On this week's episode of the podcast, I am joined by Venkat Prabhu , Director of Product for Shop Campaigns at Shopify, to discuss the platform's evolution into a comprehensive marketing operating system for eCommerce merchants. We explore the major announcements from Shopify's Spring Editions , specifically focusing on how the platform leverages commerce data and AI to simplify advertising for businesses of all sizes. Among other things, we discuss: How AI-driven automation empowers small businesses to participate in the digital marketing ecosystem Whether centralized platforms like Shopify can solve the persistent problem of cross-channel attribution If risk-free advertising models will become the standard for merchants entering the digital economy Why the integration of commerce data into advertising algorithms creates a unique competitive moat What happens when a commerce platform evolves into a holistic marketing operating system How deep integration with AI agents like ChatGPT will redefine discovery for online shoppers Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on…
Sponsors
INCRMNTAL, Xsolla, Branch
More episodes of Mobile Dev Memo Podcast
- Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)
- Season 7, Episode 23: Building ad tech for the chatbot era (with Tal Shoham)
- The Prosperous Society
- Season 7, Episode 22: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)
- Season 7, Episode 21: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)
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