Season 7, Episode 24: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)
About this episode
This episode explores the evolution and impact of rewarded user acquisition in mobile gaming with insights from industry experts.
On this week's episode of the podcast, I am joined by Tricia Han , CEO of Mistplay, and Sampsa Jaatinen , Chief Data and AI Officer at Mistplay , to explore the rapidly evolving world of rewarded user acquisition. We dive into how the rewarded model has matured from a niche Android-focused strategy into a primary growth engine for mobile gaming across both major platforms. Among other things, we discuss: Why rewarded user acquisition has moved from a niche tactic to a cornerstone of modern mobile gaming growth strategies How the shift in Apple's App Store policies regarding incentivized installs has created a new frontier for iOS developers Whether the rich behavioral data sets generated by rewarded platforms provide a significant competitive advantage over traditional ad networks What role machine learning and reinforcement learning play in optimizing the timing and nature of user rewards and recommendations If the play-and-earn philosophy can be successfully exported to non-gaming industries like retail, finance, and quick-service restaurants How the blurring lines between mobile and console gaming will influence the way platforms compete for limited user attention When the…
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