Season 7, Episode 7: MDM Mailbag #7 (with Matej Lancaric)
About this episode
In this episode, Matej Lancaric discusses various aspects of mobile gaming user acquisition and creative strategies.
In the latest installment of the MDM Mailbag series, I speak with Matej Lancaric , a well-known mobile gaming user acquisition consultant, a co-host of the two & a half gamers podcast , and the author of the Brutally Honest blog . As a reminder: MDM Mailbag episodes center on a guest Q&A, with questions sourced directly from the MDM community. Matej and I discuss a wide variety of topics over the course of our conversation, including: Creative strategy, including Matej's recent primer on integrating AI tools into the creative production process Web onboarding and web-based user acquisition for mobile games The analytics and reporting tools Matej sees used most commonly Approaches to competitor analysis The current mobile gaming conference landscape and which conferences Matej considers to be "can't miss." Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast: INCRMNTAL . True attribution measures incrementality, always on. Xsolla . With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics. Branch . Branch is an AI-powered MMP…
Sponsors
INCRMNTAL, Xsolla, Branch
More episodes of Mobile Dev Memo Podcast
- The Prosperous Society, Part 3: The Collapse of the Pareto Principle
- Season 7, Episode 13: Google navigates the AI advertising era (with Dan Taylor)
- Season 7, Episode 12: Considering the future of Section 230 (with Ben Sperry)
- The Prosperous Society, Part 2: The Human Nexus of Commerce
- Season 7, Episode 11: Understanding Unity's Vector (with Felix The)
- Season 7, Episode 10: Deploying AI personalization at scale
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