About this episode

Alejandro Gutierrez discusses the importance of tokenization in driving sales and its implications for the Irish financial landscape.

Tokenization has a perception problem. The industry keeps selling it as an efficiency play — less friction, more transparency, better infrastructure. But if tokenization doesn't help you sell more of whatever you've tokenized, it's irrelevant. Alejandro Gutierrez leads Solana Superteam Ireland and has been building in this space since before most people knew what tokenization meant. Co-founder of the Defactor DeFi protocol. Creator of a blockchain-based supply chain financing application with Consol Freight. And the only builder on a KPMG panel last week alongside the Central Bank of Ireland, Invesco, and Dillon Eustace — in a room of over a hundred people from the heart of Irish financial services. The POC phase is long gone. Ireland has all the ingredients. Now it's time to move product — or get left behind. Also: Castle DAO is coming to Slane Castle. The TradFi Band is yet to be confirmed. Follow Alejandro on X and LinkedIn: https://x.com/A_gutierro https://www.linkedin.com/in/alejandro-gutierrez-98979b43/ Follow Superteam Ireland on X and LinkedIn https://x.com/superteamIE linkedin.com/company/superteam-ireland/ CHAPTERS: 00:00 Sell More or Don't Bother 01:00 Is Crypto…

People in this episode

Host: Pete Townsend

Guest: Alejandro Gutierrez

Topics covered

• tokenization
• cryptocurrency
• business efficiency
• financial services
• supply chain financing
• entrepreneurship

Keywords

• tokenization
• efficiency
• transparency
• DeFi
• supply chain
• Ireland
• financial services
• commercial reality

Mentioned in this episode

Organizations: Solana Superteam Ireland, Defactor, Consol Freight, KPMG, Central Bank of Ireland, Invesco, Dillon Eustace

Places: Ireland, Slane Castle

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