Ep260: Building a Thriving Practice with Joseph Tanti

Ep260: Building a Thriving Practice with Joseph Tanti

From More Cheese Less Whiskers by Dean Jackson

March 30, 2025 · 54 min

About this episode

The episode features a conversation with Dr. Joseph Tanti about his strategies for building a successful chiropractic practice in Edmonton.

Today on the More Cheese Less Whiskers podcast, I want to share a great conversation with Dr. Joseph Tanti, a chiropractor who recently purchased a 30-year established practice in Edmonton, Alberta. We talked about increasing his Return-on-Relationships, measuring spines under management and creating systems to orchestrate referrals rather than just hoping for them by using something like the World's Most Interesting Postcard to 'program' patients to notice high-probability conversations about back pain, sciatica, or other conditions he treats. We also explored how targeting specific conditions with lead magnets can transform invisible prospects into visible ones within his five-mile radius. Books like the Plantar Fasciitis Solution , are great ways that people identify themselves as exactly the person who needs your help. These approaches work for all sorts of businesses where customers might not recognize all the ways you can help them. Key Takeaways: I explored Joseph's transition from taking over a long-established chiropractic practice and discussed Joseph's focus in Edmonton on patient retention through innovative marketing strategies, such as pay-per-click advertising…

People in this episode

Host: Dean Jackson

Guest: Joseph Tanti

Topics covered

Keywords

Mentioned in this episode

Organizations: World's Most Interesting Postcard

Products: Plantar Fasciitis Solution

Places: Edmonton

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