About this episode

This episode discusses the importance of editing as part of a photography brand's visual identity and offers tips for maintaining consistency in editing styles.

You spent time and love building your brand, choosing your colors, your fonts, the feeling you want clients to have when they land on your website. But have you ever thought of your editing as part of that same visual identity? In this episode, guest host Shannon Griffin sits down with professional photo editor Nina Cornelison to talk about why the way you edit is just as much your brand as your logo, and how getting clear on your visual direction can finally solve the consistency struggles so many photographers face. Topics covered in this episode: Why your editing style is a visual identity of its own, and how treating it that way builds recognition and trust with clients across your portfolio, website, and Instagram How creating a style board or reference board for your editing (just like a brand board) trains your eye and gives you something to come back to when you feel all over the place The consistency question every photographer asks: how to keep your greens, whites, and skin tones cohesive across summer and winter sessions, studio and outdoor light, and even film and digital Why a better preset will not fix your editing, and the observe, diagnose, adjust approach to use…

People in this episode

Guest: Shannon Griffin

Topics covered

• editing style
• visual identity
• photography brand
• consistency in editing
• skin tones
• style boards

Keywords

• photography
• editing
• visual identity
• style boards
• skin tones
• branding

More episodes of Motherhood Anthology: Photography Education for a Business You Love

• Episode 189: How to Plan a Styled Photography Session from One Simple Idea · September 8, 2026 · 20 min
• Episode 188: What's Next for TMA Education: Meet TMA's New Director of Education, Katie Lamb · September 1, 2026 · 28 min
• Episode 187: Your Google Business Profile Is Doing More Than Your Instagram (If You Let It) with Melissa Arlena · August 25, 2026 · 17 min
• Episode 186: The Secrets of Santa Sessions with Kate Marie Portraiture · August 18, 2026 · 30 min
• Episode 185: How to Run a Profitable Photography Business · August 12, 2026 · 33 min
• Episode 183: How to Stand Out as a Photographer · July 28, 2026 · 15 min

Explore listener stats, chart rankings, contacts and more on the Motherhood Anthology: Photography Education for a Business You Love podcast page.