About this episode

Melissa Arlena discusses the importance of maintaining an active Google Business Profile for business success.

Your Google Business Profile might be doing more for your business than your Instagram, but only if it shows signs of life. In this solo episode, TMA mentor and SEO expert Melissa Arlena of Picture Perfect Rankings shares her simple monthly maintenance routine for keeping your profile active, accurate, and working to book you clients, all in about 20 minutes a month. In This Episode: Why an abandoned Google Business Profile signals to Google (and clients) that you may be out of business The five-move monthly rhythm: posts, photos, reviews, performance check, and profile accuracy What to post weekly and how to reframe blog shares so clients actually care Using the performance tab as free keyword research for future blog content Why Google changes your profile without asking and which rogue services to remove A bonus tip on holiday hours that proves your business is alive and legit Grab the Checklist Melissa created a free printable checklist with all five monthly moves in order. Grab it at pictureperfectrankings.com/GBP, then make the first Monday of every month your marketing Monday. If you're a TMA member, the replay of Melissa's full Google Business Profile setup workshop is…

People in this episode

Host: Kim Box

Guest: Melissa Arlena

Topics covered

• Google Business Profile
• SEO
• business marketing
• client acquisition
• monthly maintenance

Keywords

• Google Business Profile
• SEO
• monthly maintenance
• client booking
• business marketing

Mentioned in this episode

Organizations: Picture Perfect Rankings

More episodes of Motherhood Anthology: Photography Education for a Business You Love

• Episode 189: How to Plan a Styled Photography Session from One Simple Idea · September 8, 2026 · 20 min
• Episode 188: What's Next for TMA Education: Meet TMA's New Director of Education, Katie Lamb · September 1, 2026 · 28 min
• Episode 186: The Secrets of Santa Sessions with Kate Marie Portraiture · August 18, 2026 · 30 min
• Episode 185: How to Run a Profitable Photography Business · August 12, 2026 · 33 min
• Episode 184: Consistent Editing, Skin Tones, and Style Boards: Building a Photography Brand You Can See · August 4, 2026 · 52 min
• Episode 183: How to Stand Out as a Photographer · July 28, 2026 · 15 min

Explore listener stats, chart rankings, contacts and more on the Motherhood Anthology: Photography Education for a Business You Love podcast page.