How to Build Community Owned Health Plans (feat. Bryce Heinbaugh)

How to Build Community Owned Health Plans (feat. Bryce Heinbaugh)

From Moving to Value Unscripted by Moving to Value Alliance

May 12, 2026 · 49 min

About this episode

Bryce Heinbaugh discusses the impact of community owned health plans in Ohio's Ashtabula County and their potential to transform healthcare across the country.

In Ohio's rural Ashtabula County, employers and patients struggled with rising costs and accessing services until a community coalition built a localized healthcare ecosystem. The results? A transparent financial structure that cuts out middlemen, direct primary care and community contracting, zero-dollar copays for many services and improved trust, satisfaction and population health outcomes. Bryce Heinbaugh, the man behind this coalition, joins us to discuss the transformative power of community owned health plans, and how his work in Ashtabula provides a roadmap for communities around the country to reclaim control from national insurance giants. Find the transcript of this episode at movingtovalue.org/transcript/heinbaugh Mentioned in this episode: our May 2024 episode with Dr. Scott Conard , our June 2025 episode with Darrell Moon , our November 2025 episode with April Kyle and Dr. Doug Eby of Southcentral Foundation's Nuka system . ________ Sign up for our email list. Thank you to our members who make our work possible! As a 501(c)(3) nonprofit, the Moving to Value Alliance relies on generous supporters to advance our mission of creating a value-based healthcare ecosystem…

People in this episode

Guest: Bryce Heinbaugh

Topics covered

  • community health plans
  • healthcare ecosystem
  • cost reduction
  • direct primary care
  • population health outcomes
  • trust in healthcare

Keywords

  • community health
  • healthcare costs
  • direct care
  • insurance
  • health outcomes
  • Ashtabula County
  • healthcare coalition

Mentioned in this episode

Organizations: Moving to Value Alliance, Southcentral Foundation

Places: Ohio, Ashtabula County

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